Comparing Prescreen Credit Data and Invitation to Apply (ITA) / Modeled Data
The volume of mortgage, refinance and credit card offers is steadily increasing. We are getting lots of calls from banks, […]
Insurance Agents and Open Enrollment Marketing
Insurance Agents – Make Your Open Enrollment Marketing Stand Out In the Insurance industry, open enrollment marketing month is kind
The Best Marketing Strategies are Works in Progress
The best marketing strategies aren’t lightning strikes — I always look at them as works in progress. Marketers must constantly
Cell Phone Marketing Strategy
Sometimes, we take our cell phones for granted. But today’s cell phone holds more computing power than our fancy desktop
Does Your Direct Mail Get Respect?
I read a fabulous article by Jill Kourtis in Target Marketing magazine equating direct mail as the Rodney Dangerfield of
Direct Mail Response Rates Lead All Direct Media
There is no question that direct mail response rates provide businesses with solid results. Even though we may be entrenched
A Telemarketing Campaign that Works for your Business
A Telemarketing campaign that works can be a fabulous marketing channel for your business. It can increase awareness of your
Direct Mail Testing is Vital
Testing your direct mail is vital. In fact, testing is tremendously important in every industry. Nothing just comes easy. Before
Focus your copy on your audience
I always tell my clients: focus your copy on your audience! You have to really know your audience. The truth
Mortgage Marketing Tip – Purpose not Product
Here’s a handy mortgage marketing tip: Mortgage marketing is full of terminology. But, that doesn’t mean that you have to
