Is Direct Mail Right for Your Fund Raising Org?
Many people ask me about fund raising by direct mail. Some agencies do this very well and raise tons of […]
Integrated Marketing Checklist
How are you incorporating integrated marketing in your marketing program? This Integrated Marketing Checklist covers strategies you should consider for customer
TOP SOLAR MARKETS FOR 2020
In terms of the top solar markets, the “Big Five” have historically been California, Arizona, New York, New Jersey, and
Marketing to Asian Americans
Many brands are marketing to Asian Americans. In fact, even though this segment represents only about 5% of the population,
Targeting Swimming Pool Owners
Swimming pool sales & service companies market by targetingswimming pool owners. Swimming Pool Owners comprise only 4% of the population.
Water Dealers Focus on Back-to-School
It’s a well-known fact that water quality dealers mail to families in August and focus on back-to-school. Most Families with
10 Pitfalls to Avoid in Direct Mail
When I write about marketing I make sure to include these 10 pitfalls to avoid in direct mail. Direct mail
Marketing to Win Over Millennials
In a recent article, Spencer Soper at Bloomberg contends that retailers should stop wasting so much time trying to win
April is National Lawn Care Month
April is National Lawn Care Month. Spring is in the air and we are all thrilled to get out and
Marketing Holiday Stress Relief
Part of your advertising efforts need to address what I call marketing holiday stress relief. According to a poll by
