I read some great information about LeafGuard, a company that manufactures and installs gutter guards. For people who don’t know what a gutter guard is – it’s either a one-piece specialized gutter or a gutter cover attachment that prevents debris and leaves from clogging a home owner’s gutters. As a homeowner who has had backup caused by clogged gutters, I know the value of this kind of item!
Anyway, the people over at LeafGuard surveyed homeowners across the country to find out what is most important when scheduling an installation with a home improvement company. The questions they asked were:
Who do you let into your home?
How do you trust someone to do quality work?
Survey Results – How Does Your Home Improvement Company Measure Up ?
- 71% of homeowners say that a sense of personal safety is very important or extremely important
- 74.7% say it is very important or extremely important to be present when an installer shows up.
- 80.2% say that it is very important or extremely important to meet with a home improvement professional in person beforehand
- 60.4% want to choose a business they have heard of it the past, saying it is very important or extremely important
- 67% says it’s important to conduct research on the quality of the service in addition to researching the product / company.
- 66% say that reviews are very important or extremely important when choosing a home improvement service
- 11% view a warranty or satisfaction guarantee as not all that important or slightly important
So, what’s the takeaway?
Homeowners want to do business with people they like and trust.
Home Improvement companies need to make sure their installers give homeowners a feeling of professionalism and security during the entire sales process – from appointment setting, to the in-home appointment to the installation process to be successful. And, this should be part of their Home Improvement Company marketing program.
