Small Businesses – by the Numbers
Here are some statistics to help you understand the depth and breathe of the small business market.
B2B marketers can use these statistics to create a strategy for contacting the owners of small businesses. These businesses need a myriad of goods and services to stay ahead of the curve. Insurance, accounting and payroll, marketing, office furniture and supplies – and so much more.
Just think, American Express has an entire Shop Small initiative. They know how important the small business market can be!
Small businesses power the U.S. economy. With over 33 million small businesses across the country, they make up 99.9% of all U.S. businesses. From mom-and-pop shops to growing local service providers, these businesses are actively seeking tools, services, and partnerships to stay competitive.
If you’re in B2B marketing, you can’t afford to overlook this highly responsive and diverse market.
Remember – market to small business owners through as many channels as you can. This is the only way to cut through the clutter and get your message across.
How Big Is the Small Business Opportunity?
- 33 million small businesses in the U.S.
- They employ over 61 million Americans
- 80% of new job creation comes from small businesses
- Over 5 million new businesses are launched each year
- Roughly 50% are home-based businesses
- Most have fewer than 10 employees
Top Industries Represented
Our business marketing lists span a wide variety of industries:
- Construction and home services
- Medical and dental practices
- Professional services (CPAs, consultants, realtors)
- Retail stores and e-commerce businesses
- Beauty and wellness (salons, spas)
- Restaurants and catering
- Auto repair and body shops
- Independent insurance agencies
How to Reach Small Business Owners Effectively
If you want to be successful marketing to small businesses, you need data that’s fresh, accurate, and segmented by what matters most to your campaign.
At Dataman Group, we provide targeted small business lists for:
- Direct Mail – Reach the decision-maker at the right address
- Email Marketing – Contact verified business emails
- Telemarketing – Speak directly to the owner or key decision-maker
You can even suppress your own client list and segment by geography, business age, or even specialty.
Why Choose Dataman Group for Small Business Marketing Lists?
We’ve helped marketers successfully reach small business owners for over 40 years. Whether you’re promoting office equipment, payroll services, merchant accounts, or business insurance—we’ll match you with the exact list that fits your target audience.
- Customized counts
- Real-time data updates
- On-demand ordering
- Friendly, expert support
Let’s Build Your Perfect List
We’re here to help you reach the right businesses—at the right time—with the right offer. Whether you’re planning a national campaign or want to start local, we’ll get you the list that delivers.
