Small Business Owners Lists: Reach Decision-Makers and Drive Results

If small businesses are on your radar, you’re on the right track when you use a Small Business Owners List. With over 33 million small businesses in the U.S., this market is full of opportunity.

But here’s the thing—small business owners are busy. They wear a lot of hats. That means your marketing needs to be smart, strategic, and direct.

Let’s break down the best ways to reach them—and get results.

Direct Mail: Cut Through the Clutter

Why it works:

Small business owners get tons of email. But they don’t get as much mail. That’s where you can stand out.
Direct mail delivers a 95% open rate, according to the USPS. That’s huge.

Best practices:

Personalize – Use the business owner’s name when possible.
Include a clear call to action (CTA).
Add a QR code that links to your website or offer.

Pro tip: Postcards work great—quick to read and cost-effective.

Email: Fast, Affordable, and Targeted

Email marketing lets you follow up, stay top-of-mind, and deliver offers instantly.
When you’re using accurate small business owners email lists, you can:

Send newsletters, offers, or reminders
Set up drip campaigns for new leads
Track opens, clicks, and conversions

Want results? Personalize your emails.

According to Campaign Monitor, emails with personalized subject lines get 26% more opens. And personalized emails deliver 6x higher transaction rates.
Just don’t overdo it. Keep it relevant, keep it clear, and always add value.

Telemarketing: The Power of a Live Conversation

Telemarketing is still one of the most effective B2B tools—especially for small business owners who want real answers in real time. According to DMA research, B2B telemarketing has a 10% conversion rate—higher than email and digital alone.

Live calls build trust faster than automated messages. Plus – you get instant feedback, questions, and interest.

Why it works:

Business owners are decision-makers.
You can pivot based on their tone and interest.
It adds a human connection.

Make sure your reps have:

A good script (that doesn’t sound scripted)
A way to personalize the message
Accurate phone lists with verified contacts

Pro tip: Pair your calls with a postcard or email first. That warm lead will convert faster.

The Secret Sauce: Use the Right List

You can have the best message and the sharpest offer—but if your list is off, your results will be too.
That’s why data accuracy matters.

At Dataman Group, we help marketers create the best small business owners lists for their needs

Target by SIC code, industry, or business size
Suppress their current clients
Reach decision-makers via mail, email, or phone

Bottom Line

If you want to grow your B2B business, small business owners are where it’s at. But reaching them takes more than one message. It takes the right channel, the right timing, and the right data.

** Direct Mail gets noticed
** Email builds momentum
** Telemarketing closes the deal

Let’s help you do all three—right.

Start here to build your small business list