Reaching the ideal solar customer

May 30th, 2023 by

Every solar sales organization is looking for the answer to the big question – what’s the best way of reaching the ideal solar customer. I guess it boils down to the following question:

Who Is the Ideal Solar Customer and What’s the Best Way to Reach Them?

Every solar sales company is looking for the ideal solar customer.

Yes, it’s a numbers game. To make it work, the key is targeting your best groups of homeowners and reaching them in as many ways as you can.

That means physically, digitally and virtually.

But it all starts with finding the ideal solar customer. I asked my friendly AI to list the top groupings of Home owners who buy solar panels.

Once you have decided which group is the one you want to target, a quality list provider can fine tune the data by adding different elements into the criteria. These may include age, income, home value, modeled credit score, presence of children, swimming pool ownership. This will qualify the list so you get a better response.

Top categories of homeowners who buy solar roof panels:  

High Energy Consumers:

Homeowners with high energy consumption tend to benefit the most from solar roof panels. If a household uses a significant amount of electricity, installing solar panels can help offset a substantial portion of their energy costs.

Financially Motivated Homeowners:

Individuals who seek long-term financial savings may opt for solar panels. By generating their own electricity, homeowners can reduce or eliminate their reliance on the grid, leading to substantial savings on utility bills over time.

Homeowners in Areas with Solar Incentives:

Some regions offer attractive solar incentives, such as tax credits, rebates, or net metering programs. Homeowners in these areas can take advantage of these incentives to make solar panel installations even more financially appealing.

Long-Term Homeowners:

Those planning to stay in their homes for an extended period can benefit from solar panels’ long-term cost savings. The return on investment (ROI) of solar installations typically increases over time, making them particularly attractive to homeowners who plan to remain in their properties for many years. New Homeowners are an excellent group for solar roof panel offers. So are Homeowners with swimming pools.

Environmentally Conscious Homeowners:

Individuals who prioritize renewable energy sources and are committed to reducing their carbon footprint often embrace solar panels. They value sustainability and are willing to invest in clean energy solutions.

Now that you’ve selected your ideal solar customer, now it’s time to reach them. As you know, I always counsel my clients to get their message into the right hands through as many channels as possible.   When you work with a quality marketing list provider, you can request to have your data appended with scrubbed cell phone numbers or verified email addresses. This lets you reach out to your prospects the way that’s best for you.

So, I asked my friendly AI to list the best marketing channels to reach the ideal solar customer. Here are the best ways of reaching the ideal solar customer.

Top marketing channels to reach your ideal solar customer:

Direct Mail Campaigns:

Direct mail can be an effective strategy for reaching out to potential customers in a more tangible and personalized way. Create well-designed, informative brochures or postcards that highlight the benefits of solar energy, cost savings, and environmental impact. Target specific neighborhoods or demographics known to have a higher interest in renewable energy. Include a strong call-to-action and offer incentives, such as a free consultation or discounted installation, to encourage recipients to engage with your company. Tracking mechanisms like personalized URLs or QR codes can help measure the effectiveness of your direct mail campaign.

Telemarketing and Cold Calling:

While telemarketing requires a thoughtful and respectful approach, it can be an effective way to directly engage with potential customers. Develop a targeted list of homeowners who meet certain criteria, such as high energy consumption or favorable sun exposure. Train your telemarketing team to effectively communicate the benefits of solar energy and address common concerns or objections. Offer a no-obligation consultation or quote to entice homeowners to learn more about the potential cost savings and environmental advantages. Consider a scrubbed cell phone list. Keep in mind that compliance with telemarketing regulations and respecting the Do Not Call registry is essential to maintain a positive reputation.

Digital Marketing:

Establish a strong online presence through a well-designed website that highlights the benefits of solar energy, showcases previous installations, and provides educational content. Utilize search engine optimization (SEO) techniques to improve visibility in search engine results. Leverage social media platforms to share informative posts, success stories, and engage with the audience. Consider paid online advertising, such as Google AdWords or social media ads, to increase brand awareness and generate leads.

Content Marketing:

Create valuable content that educates and informs potential customers about the benefits of solar energy. This can include blog articles, e-books, white papers, videos, and infographics. Provide information on topics such as cost savings, environmental impact, technology advancements, and case studies. Sharing this content through your website, social media channels, and email newsletters can position your company as a trusted authority in the solar industry.

Customer Testimonials and Case Studies:

Showcase success stories and testimonials from satisfied customers who have installed solar panels. Real-life examples can help build trust and credibility with potential customers. Make sure you highlight the financial savings, energy independence, and positive environmental impact experienced by your customers.

Partnerships and Referral Programs:

Collaborate with other local businesses or organizations that align with the values of solar energy, such as environmental groups or sustainable living communities. Offer referral programs to incentivize satisfied customers to refer friends, family, or colleagues who may be interested in solar installations. Word-of-mouth recommendations can be a powerful marketing tool.

Community Outreach and Events:

Participate in local events, home shows, trade fairs, or community gatherings. This helps to raise awareness about solar energy. Offer educational seminars or workshops to educate homeowners about the benefits of solar and the installation process. Engage with local organizations, schools, or community centers to promote solar energy and sustainability.

Financing Options and Incentives:

Highlight the available financing options for solar installations, such as leasing, power purchase agreements (PPAs), or low-interest loans. Clearly communicate any government incentives, tax credits, or rebates that may be applicable to potential customers. Emphasize the financial benefits and long-term cost savings of going solar.

Professional Networking:

Build relationships with local architects, contractors, and real estate agents who may encounter homeowners interested in solar energy during their projects. Establish partnerships or referral programs with these professionals to generate leads and expand your customer base.


Be Relevant:

It doesn’t matter if this campaign for lead generation, branding/name recognition, or driving visitors to your website. The fundamental strategy is the same. Reach your ideal solar customer with a quality, well-targeted list.

Make sure that your marketing efforts are targeted and relevant to the recipients. That means your creative and offer are tailored to your audience group.

Include reviews / testimonials to build credibility.

Always respect customers’ preferences and privacy. Regularly evaluate the success of these strategies. You can adjust your approach based on feedback and response rates.

Stay the course! It might take a few trial runs to get your marketing campaign where you want it to be.