Prioritize Mobile Performance in 2021

January 28th, 2021 by


In 2021, you need to make sure you prioritize your mobile performance. Did you know that more than 51% of a business’s online traffic now comes from mobile phones?

You need to make sure that your site provides a consistent and positive experience when it’s viewed on a mobile device. This is to keep both visitors and Google happy.

Speaking of keeping Google happy. As you know, Google continues to change is algorithm for search engine page ranking (SERP).  Right now, you need to make sure you prioritize your mobile performance since Google is rolling out its new Mobile-first indexing.

Mobile-first indexing

Mobile-first indexing is exactly what it sounds like. It just means that the mobile version of your website becomes the starting point for what Google includes in their index. Historically, the index used the desktop version of a page’s content when evaluating the relevance of a page to a user’s query. But not anymore. Your mobile site will be considered the primary version of your website when it comes to how Google determines rankings.

Make sure the Googlebots can access your site. They need to be able to crawl all of the pages/URLs on your site.

Some of the key metrics to think about are:

  • Page loading speed
  • User Experience
  • Click-ability
  • Image and video

Tips to Prioritize Mobile Performance

Make sure your contact and headlines are the same on both your mobile and desktop sites. That’s also important. As is making sure your users are getting the information they need.

If you monitor crawlbot traffic to your site, you may see an increase in traffic from the Google robots. You will also see that the cached versions of pages will usually be the mobile version of the page.

Even though Google has been working on this for a few years, the actual roll out of mobile-first indexing is scheduled for March 2021.

This is a good time to test your site.

To read more about this, you can click HERE to visit this page at Google.