Each year I seem to write a new blog on how to market Medicare Advantage and supplemental Medicare policies. My goal is to give insurance agents and financial advisors actionable tips on marketing Supplemental Medicare and Open Enrollment. And, no matter how often I write about marketing Medicare advantage programs, there is always new information coming down the pike.
For members of the Insurance sector, Open Enrollment season is coming up fast. This year Open Enrollment starts on Monday, November 1st through Saturday, January 15, 2022.
This is a crazy, competitive time for everyone in the insurance and financial services market.
Many insurance agents are intimidated by this marketing frenzy. After all, how does an independent agent differentiate themselves from the big guys who are taking out full page ads and 60 second commercials?
You have a competitive advantage. You can provide the personal touch.
Why Market Medicare Advantage / Supplemental Medicare Policies
First of all, Medicare influences most of the healthcare decisions of patients 65 and up. Because of the gaps in coverage, anyone who can afford it will sign up for a Medicare Advantage / Supplemental Medicare program.
There are over 10,000 people Turning 65 every day. Millions of people sign up for supplemental coverage as the 65th birthday approaches – or during the Open Enrollment period.
These are great clients for your insurance practice. A new client offers you lots of possibilities. Besides signing them up for a Medicare advantage or Supplemental policy, these are fabulous prospects for the other insurance policies you sell. This includes life, health, auto, home, and umbrella policies.
Every new client is a cross-selling opportunity.
Not only that, but new supplemental Medicare clients make up for naturally-occurring attrition in your practice.
Your goal is to give consumers with questions about their Medicare options a safe place to go. During open enrollment and leading up to a 65th birthday, people are bombarded with offers from competing plans and providers. Is you help give them the information they need to make an informed decision, they will
How to attract more Turning 65 seniors or those needing to switch during Open Enrollment
What are the best ways to market to this group?
- Purchase a Turning 65 / Medicare Lead List. When individuals turn 65, they have a 7-month period—three months before, during and after their birth month—to select a Medicare plan.
- These lists can be used for mail and for email.
- Reminders for current clients during open enrollment.
- Provide them with opportunities to refer new prospects to you
- Consider Informational blogs and social media posts
- Retargeting / Pay-Per Click
- Your Website is your calling card
Repetition counts. If you are mailing to this group, mail multiple times.
You don’t need to reinvent the wheel. Make sure you do your homework and read these important tips:
Tips for creating compelling Medicare Advantage / Open Enrollment Marketing
- Use bold graphics:
- Choose a solid mailing list
- Time your communications
- Create snappy subject lines
- Edit for concise content
- Speak in plain English
- Make it Easy for them to Respond
- Convey a Sense of Urgency