Homeowners Staying Put – and Home Improvement Companies Need to Proactively Seek Out Their Business

June 2nd, 2014 by

According to an article in today’s Sun-Sentinel business section, many Homeowners are opting to renovate their homes rather than move.

Houzz, a design and home improvement site, recently surveyed over 100,000 homeowners about their remodeling plans.

Bathrooms and Kitchen are the top priorities with 28% of respondents planning a bathroom remodel or addition and 23% planning a kitchen remodel or additional in the next 2 years.

The spend for a Kitchen Remodel ranges from a low of $7,133 to a high of $54,942 – with a national average of $28,030. A bathroom remodel ranges from $2,896 to $35,018, with a national average of $11,566.

Those are big bucks. And, let’s be honest, new customers don’t grow on trees and developing leads to get those new customers is paramount.

I attended the Home Show this past weekend in Ft Lauderdale where there were 750 booths of remodelers, water dealers, solar contractors, interior designers and the ever-present Vitamix and Ginzu knife displays. The floor was pretty busy and I’m sure that many of the exhibitors generated some pretty good remodeling leads that will last them for a month or two.

But what are they going to do for an encore?

Every Home Improvement company needs a mix of lead sources to stay relevant and to stay busy.

Since most Home Improvement companies don’t have unlimited marketing budgets to hit the top spot on Google, if I wanted my company to stand out from the crowd, I’d pull a great direct mail list and mail to the best Home owners in my market.

Direct mail will yield results day-in / day-out….and a smart marketer who does their math will know that they can generate great remodeling leads and top ROI with the right lead generation package and a good appointment setter.