There is no question that home improvement companies need renovation prospects. Many homeowners who have been sheltering in place have found that there are lots of things they can improve in their homes. And, knowing we’ll still be in our homes for months to come, it’s time to get some of these projects started.
Sure, we can do some of these things ourselves. Of course, not in my home. We need professional help for just about everything.
According to an article in today’s Sun-Sentinel business section, many Homeowners are opting to renovate their homes rather than move.
Houzz, a design and home improvement site, recently surveyed over 100,000 homeowners about their remodeling plans.
Bathrooms and Kitchen are the top priorities with 28% of respondents planning a bathroom remodel or addition and 23% planning a kitchen remodel or additional in the next 2 years.
The spend for a Kitchen Remodel ranges from a low of $7,133 to a high of $54,942 – with a national average of $28,030. A bathroom remodel ranges from $2,896 to $35,018, with a national average of $11,566.
Those are big bucks. And, let’s be honest, new customers don’t grow on tree. Home improvement companies need renovation prospects. Developing leads to get those new customers needs to be a priority.
Forget About Home Shows
Where can a home improvement company go to get these new leads? Forget about Home Shows. Gone.
Home Improvement companies don’t have unlimited marketing budgets to hit the top spot on Google. Consequently, a business owner who wants their company to stand out from the crowd should pull a great direct mail list and mail to the best Home owners in their market.
Direct mail will yield results day-in / day-out. A smart marketer who does their math will know that they can generate great remodeling leads and top ROI. All they need is the right lead generation package and a good appointment setter.