How long should your email subject line be?
I get asked this question a lot: How long should your email subject line be? The general consensus is that […]
Use your mailing list to create a digital audience
Did you know that you can use a mailing list to create a digital audience? You can use your mailing
Customer Loyalty is Something Money Can’t Buy
Is customer loyalty something that airlines can only buy with frequent flier miles? Or hotels with room stay points? The
Creating Compelling Direct Mail Copy
Creating compelling direct mail copy separates the high-response mailers from those that generate a mediocre response. The truth of the
Outbound Marketing can bring in the leads
The term outbound marketing refers to any kind of marketing where a company initiates the conversation and sends its message out to
Using a Targeted Mailing List
We all know that Direct Marketing response is built on several key fundamentals: Using a Targeted mailing list Finding the
Direct Mail Moves Customers between Channels
Marketers use direct mail to move customers between channels. Because of this , we are seeing a renaissance of Direct
How to Market Water Filtration to Millennials
Water quality dealers need to take notice and develop a game plan to market water filtration to millennials. Millennials are
The Solar Industry is Targeting Baby Boomers
The solar industry is targeting baby boomers for their lead generation. The question remains is whether the the Solar Industry
Give consumers the choice
I always tell my clients that they need to give consumers the choice. There is no one-size-fits-all approach to marketing,
