Create the Perfect Offer
I always tell my clients that they need to create the perfect offer for their marketing campaigns. That means taking […]
Direct Mail Marketing Strategy
This post on direct mail marketing strategy and lead generation includes information from a Case Study of TruGreen’s most recent
Are You Using Halloween to Drive Lead Generation?
One of the Dataman Group mottos is reaching the right people at the right time. In October, businesses need to
Increase the Open Rate of New Mover Mailings
Extend the shelf life and increase the open rate of New Mover Mailings with magnets Mailers can increase the open
Stand out from the Crowd
In marketing, you have to get noticed – you have to stand out from the crowd. Sometimes it’s a fantastic
Geotargeted Marketing – Great for ROI
A geotargeted marketing strategy allows us to draw a circle around particular user groups to better target our efforts. It’s
Effective Direct Mail is Memorable and that Equates to Plus ROI
Effective direct mail is memorable. While the internet may be where people spend most of their time, it’s also where
Cell Phone Marketing Strategy
Sometimes, we take our cell phones for granted. But today’s cell phone holds more computing power than our fancy desktop
A Telemarketing Campaign that Works for your Business
A Telemarketing campaign that works can be a fabulous marketing channel for your business. It can increase awareness of your
Direct Mail Testing is Vital
Testing your direct mail is vital. In fact, testing is tremendously important in every industry. Nothing just comes easy. Before
