A Telemarketing campaign that works can be a fabulous marketing channel for your business. It can increase awareness of your business, generate leads and bring new revenue into your business.
At Dataman Group, we are fortunate to have Mona, who is great on the phone. She calls our old customers and those prospects who completed one of our lead forms and never bought a list from us. We also provide her with cold call lists by category that we create from our own Business-to-Business Database.
Diligence pays off. There are days when she gets no bites at all…..and other days where 3 or 4 people call back.
Bottom line, telemarketing is a marketing channel that brings in far more revenue than the expense.
I read an article on-line last week that was printed in the Baltimore Post-Examiner about the success of telemarketing. The following tips are from Carol Writer.
Procedure of the telemarketing campaign
There are several steps which the marketer has to define to prepare a high-quality strategy. If even one stage is omitted, the result will not be as expected.
- Determine the objectives of the campaign.
- State short-term and long-term goals.
- Prepare a script of the scheme for the future calls.
The primary step is related to identifying the company objectives and mission. The marketer needs to understand the values of the firm as well as its target customers. Those who are responsible need to determine the aim for current telemarketing campaign. It can be the target to increase sales, receive client feedback, or attracting more customers. After this step, it is vital to determine the target audience and describe it in details.
Preparation of the goals is a tedious but indispensable procedure. When the overall objective of the company is defined, determining short-term and long-term goals is a must. It will help you control the process and see the improvement. If the expected results start deviating, you can quickly correct or change the short-term goals. Also, this step will help you improve other campaigns related to promoting your product or service. Bear in mind that your goals should have evident measurement characteristics. If they are not realistic, it will be impossible to evaluate the final result.
Preparing the script
Getting ready for the call is the most significant operational step. Therefore, you need to think carefully about which words will attract customers. There will be a necessity to conduct quick research and examination. Consequently, only after this trial, can you start counting the successful and unsuccessful calls. Give the task of making calls to those employees who have some experience. As a result, this will save time for preparing new people.
The Telemarketing List
A solid Telemarketing List is not expensive. A quality list provider (like the great people at Dataman Group Direct) can create the optimal list for your telemarketing campaign. Be smart. Narrow the prospects to the best possible group for your offer.
You can click here to read more about Telemarketing from the Baltimore Post-Examiner