How Frequency in marketing brings results
I get a lot of questions about frequency in marketing. To re-mail or not to re-mail. How often in enough? […]
End of Year Fund Raising
Are you using direct mail for your end of year fundraising? According to Blackbaud, more than one-third of overall charitable giving
Ask DataDale - The Dataman Group Blog
The Use of Fear In Marketing
and doing it successfully In many of my marketing lectures, I have spoken about the use of Fear in Marketing
DataDale Attends First-Day-Of-Issue Ceremony
Today’s First-Day-of-Issue Ceremony & dedication for the brand new USPS Hanukkah Forever stamp was held in our own South
Ask DataDale - The Dataman Group Blog
Happy Halloween from the DataDogs
One of the Dataman Group mottos is reaching the right people at the right time and in October, businesses need
Trust Your Data, Not Your Instincts
If you can’t trust your data, then you can’t trust anything you do. At this year’s Bridge to Integrated Marketing
Generating Supplemental Medicare Insurance Leads
Every insurance agent has to consider how they are generating supplemental Medicare insurance leads. For Insurance Agents who specialize in
Top 10 TCPA Musts for Telemarketing Success
You can still have telemarketing success. In fact, telemarketing still is a profitable lead generator for many businesses. You need
Remembering Herschell Gordon Lewis
The Florida marketing community mourns the passing of Florida Direct Marketing Association Hall of Famer, Herschell Gordon Lewis. Herschell Gordon Lewis,
What do New Homeowners Buy?
Good news to members of the home industry, catalogers, retailers and professionals: home sales are up and so is the
