Targeted Mailing Lists – Download a copy of this presentation
Last week I spoke before the Broward County PCC, Postal Customer Council, about targeted mailing lists. While EDDM is a […]
Direct Mail Is Booming for Furniture Retailers
A recent study was published in Furniture World Magazine. It shows that retail marketers are stepping up marketing initiatives in
Effective Direct Mail Brings in the Dollars
I want to share some statistics about effective direct mail for those direct mail doubters out there. Maybe these numbers will
Are you failing at millennial marketing?
I want to comment on an article by Kevin Wong, DC, who specializes in foot analysis, walking and standing
A good website is vital…and not as easy as pie
A good website is vital to the success of any business. I do a lot of consulting with small
Energize Your Offer for Improved Response
If you want to improve results from your marketing, you need to energize your offer. Consumers aren’t stupid – they can
December’s Telemarketing Tip
December’s Telemarketing Tip: Don’t talk too much on a sales call – You have two ears and only one mouth
Breaking through the Cyber Monday Clutter
Cyber Monday is an e-commerce term referring to the Monday following the Thanksgiving weekend. According to Investopia, it is the second-biggest shopping day
How Frequency in marketing brings results
I get a lot of questions about frequency in marketing. To re-mail or not to re-mail. How often in enough?
End of Year Fund Raising
Are you using direct mail for your end of year fundraising? According to Blackbaud, more than one-third of overall charitable giving
