Cyber Monday is an e-commerce term referring to the Monday following the Thanksgiving weekend.
According to Investopia, it is the second-biggest shopping day and the busiest day for online sales. The term Cyber Monday was coined in 2005 by Shop.org. This is the online arm of the National Retail Federation.
In 2019, Cyber Monday sales were $9.4 billion.
Cyber Monday vs Black Friday
Like Black Friday, both online and traditional retailers spend a lot of time and effort coming up with sales to beat the competition and use aggressive marketing strategies to get consumers to shop on their websites. They often herald their promotions and sales prior to the actual day, not only to compete against the Black Friday offerings at brick-and-mortar stores but also to compete with their online rivals as well.
Reaching the Consumer
I got so many emails today for Cyber Monday buying deals, my inbox was out of control. Some of them were definitely phishing and worry some. So, I basically deleted them all.
What I did not get inundated with was mail, which gave me an opportunity to look at each piece I received.
There were 2 pieces from etailers that actually drove me to their websites where I placed my on-line super sale orders. Obviously, they used the right list to find me! And they were not alone. As a matter of fact, even Amazon uses direct mail to drive shoppers to their site.
There were also 2 pieces from non-profits who timed their mail to hit the day before Giving Tuesday, again with the goal of driving me to their websites for an end-of-year gift.
Nowadays, smart marketing blends different channels. One channel is no longer enough to break through the clutter.
In 2020, Cyber Monday will be held on November 30th.