Tell A Story with a Great Photo
It’s no secret that successful direct mail tells a story with a great photo. We are either stopped in our […]
Ask DataDale - The Dataman Group Blog
Branding Berries
I read this week that Driscoll’s is embarking on a campaign to be the “berry-est” of the berry companies.
Does Your Agency Have a Crisis Marketing Plan?
Every non-profit agency needs to have a crisis marketing plan. The bottom line is that when something “hits” that affects
NATIONAL MAIL ORDER CATALOG DAY
Today marks the anniversary of National Mail Order Catalog Day, when, in August of 1872, Aaron Montgomery Ward, of
Sell Solutions Not Products
It’s Not About You Your job is to sell Solutions not products. Always remember that you are not marketing to
First Time Home Buyers Skipping Starter Homes
According to research from Bank of America, 75% First Time Home Buyers are skipping starter homes. Instead, they are buying
Marketing to Empty Nesters – DataFacts
Marketing to empty nesters is about personalization, stressing value, & providing relevancy. Advertisers need to keep in these statistics mind, when
Telefundraising
Telefundraising has been in and out of favor. It just goes to show that non-profits continually need to review their
Ask DataDale - The Dataman Group Blog
Trending: Millennials Living with Parents
I remember when I was 25. The last thing I wanted to do was live with my parents. Nowadays,
Telemarketing for Lead Generation in B2B
Telemarketing in B2B is an effective, acceptable practice. True, we’re not happy when get a call from a telemarketer when
