Recent Posts

Marketing to Asian Americans

Marketing to Asian Americans

Many brands are marketing to Asian Americans. In fact, even though this segment represents only about 5% of the population, it’s spending power is huge! […]


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What New Homeowners Buy

What New Homeowners Buy

I often get asked what new homeowners buy after they have moved into their new home. According to a survey by Welcome Homeowners Magazine of new homeowners buying habits, […]


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Ramp Up Holiday Marketing

Ramp Up Holiday Marketing

This is the time to ramp up your holiday marketing and get all components of your marketing campaign in place. I always remind my clients […]


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Using Halloween in Your Marketing

Using Halloween in Your Marketing

I wrote a great post last year about using Halloween in your marketing to drive lead generation. I got a couple of responses to this […]


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Medicare Open Enrollment Marketing

Medicare Open Enrollment Marketing

Each year I seem to write about medicare open enrollment marketing. For members of the Insurance sector, Open Enrollment season is coming up fast. This […]


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Non-Profit Year-End Appeal Tips

Non-Profit Year-End Appeal Tips

These non-profit year-end appeal tips will held charities get all their ducks in a row for that final push for donations. With the end of […]


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Seasonal direct marketing initiatives

Seasonal direct marketing initiatives

Businesses that take advantage of the seasonal direct marketing initiatives get a leg up on the competition. This is because they showing that they are […]


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MB Financial succeeds with an omni-channel campaign anchored by Direct Mail

MB Financial succeeds with an omni-channel campaign anchored by Direct Mail

This Case Study will examine “MB is Me” – A successful omni-channel campaign by MB Financial Bank targeting small business owners. While the campaign utilized […]


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Knorr Soups scores with a unique direct mailer.

Knorr Soups scores with a unique direct mailer.

We all know that a unique direct mailer will stand out in the mail, but what is it that makes that mailer unique?  Is it […]


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Solar Companies Looking for New Business

Solar Companies Looking for New Business

Solar Companies Looking for New Business need to check out where public and private rebates are being advertised. For example,  Duke Energy is planning to […]


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Clean Up Your Inbox to Start 2019

Clean Up Your Inbox to Start 2019

One of the nicest things you can do for yourself to start the New Year off right is to clean up your inbox. I have […]


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Marketing Holiday Stress Relief

Marketing Holiday Stress Relief

According to a poll by the American Psychological Association, people are stressed out over the Holidays. The Holiday stress statistics show: 69 percent of people […]


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Amazon’s 2018 Holiday Toy Catalog uses direct mail to drive traffic to their website

Amazon’s 2018 Holiday Toy Catalog uses direct mail to drive traffic to their website

Amazon’s 2018 Holiday Toy Catalog is the ultimate example of using direct mail to drive traffic to a website. While it may not be the […]


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Non-Profits Make their Case with Storytelling

Non-Profits Make their Case with Storytelling

Story-telling helps non-profits make their case. Stories persuade donors and humanize an agency’s mission. You need to provide a compelling success story about your agency. […]


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Thinking Outside of the In-Box

Thinking Outside of the In-Box

I tell my customers that they really need to do some thinking outside of the in-box. Your job is to provide your customers with a […]


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Tips on Creating the Perfect Offer for your Marketing Campaign

Tips on Creating the Perfect Offer for your Marketing Campaign

I always tell my clients that they need to put serious thought into creating the perfect offer for their marketing campaigns. Make the most appealing […]


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Direct Mail Marketing Strategy

Direct Mail Marketing Strategy

This post on direct mail marketing strategy and lead generation includes information from a Case Study of TruGreen’s most recent marketing campaign. In lead generation, […]


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Swimming Pool Service & Supply Companies Who Reach Pool Owners Make Sales

Swimming Pool Service & Supply Companies Who Reach Pool Owners Make Sales

Dataman Group’s home and property owner lists let Swimming Pool sales & service professionals reach pool owners in their markets. Swimming Pool Owners comprise only […]


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Millennials and Direct Mail

Millennials and Direct Mail

The topic of Millennials and direct mail continues to get a lot of attention from marketers and brand advertisers. The fact is that many Millennials […]


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Direct Marketing Trends for 2020

Direct Marketing Trends for 2020

One of my colleagues asked me about the direct marketing trends for 2020. I think we need to start with the state of direct marketing […]


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Honesty enhances marketing strategy

Honesty enhances marketing strategy

The old adage – honesty in the best policy – really holds true. In fact, many studies continue to corroborate that honesty enhances marketing strategy […]


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Integrated Marketing Checklist

Integrated Marketing Checklist

How are you incorporating integrated marketing in your marketing program? This Integrated Marketing Checklist covers strategies you should consider for customer acquisition. Top Strategies in Integrated […]


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Selling Homeowners a Service Plan

Selling Homeowners a Service Plan

I was scrolling around this week’s WQA Update. I saw a blog by the WaterRight Group that piqued my interest. It was titled Why Do […]


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Managing the Sales Process

Managing the Sales Process

You need to plan a strategic approach to managing the sales process. Sure, we all want to close the sale. Sometimes, we’re concerned that we […]


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Estimating Direct Mail Costs

Estimating Direct Mail Costs

If this is your first campaign, you need a way of estimating your direct mail costs. Let’s face it, we all have a marketing budget. […]


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Amazon’s Omni-Channel Catalog

Amazon’s Omni-Channel Catalog

Amazon’s omni-channel catalog incorporates more marketing channels into it’s outreach than any other catalog I’ve ever seen. Amazon just mailed its’ 2019 Amazon Holiday Catalog […]


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