home improvement companies need renovation prospects Featured Posts

Top 5 Home Improvement Projects

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retention is the new acquisition Featured Posts

Retention is the New Acquisition

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generating leads without home shows Featured Posts

Generating Leads without Home Shows

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Recent Posts

Home Improvement Companies Need Renovation Prospects

Home Improvement Companies Need Renovation Prospects

There is no question that home improvement companies need renovation prospects.  Many homeowners who have been sheltering in place have found that there are lots […]


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Communicating During a Crisis

Communicating During a Crisis

The way a company communicates during a crisis matters a great deal. It shapes how a customer, prospect and even employees think about your company. […]


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Cross-Selling Strategy for Insurance Agents

Cross-Selling Strategy for Insurance Agents

Every insurance agent needs to have a cross-selling strategy. Today’s insurance industry is more competitive than ever. It also has one of the highest customer […]


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Non-Profits use Direct Mail for Stewardship

Non-Profits use Direct Mail for Stewardship

As a direct marketing maven, I love to see when non-profits use direct mail for stewardship. A strong donor stewardship program helps build donors’ loyalty […]


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Don’t Neglect the Baby Boomers

Don’t Neglect the Baby Boomers

We are all so focused on reaching out to the millennial cohort that I worry we neglect the baby boomers. The 2020 Census will provide […]


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Targeting Multi-generational Households

Targeting Multi-generational Households

Targeting multi-generational households offers businesses an opportunity to differentiate themselves from their competition. For some industries, multi-generational households are serious prospects for their businesses. The […]


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Stand Out with Direct Mail

Stand Out with Direct Mail

The new technology in 2020 you will make it easy for you to use great creative to stand out with your direct mail. Companies who […]


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Marketing Children’s Dental Health Month

Marketing Children’s Dental Health Month

Each year in February, the American Dental Association promotes the National Children’s Dental Health Month. This is to increase the awareness levels to children and […]


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Clean Up Your Inbox to Start 2020

Clean Up Your Inbox to Start 2020

One of the nicest things you can do for yourself to start the New Year off right is to clean up your inbox. I have […]


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Marketing to Asian Americans

Marketing to Asian Americans

Many brands are marketing to Asian Americans. In fact, even though this segment represents only about 5% of the population, it’s spending power is huge! […]


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What New Homeowners Buy

What New Homeowners Buy

I often get asked what new homeowners buy after they have moved into their new home. According to a survey by Welcome Homeowners Magazine of new homeowners buying habits, […]


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Ramp Up Holiday Marketing

Ramp Up Holiday Marketing

This is the time to ramp up your holiday marketing and get all components of your marketing campaign in place. I always remind my clients […]


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Using Halloween in Your Marketing

Using Halloween in Your Marketing

I wrote a great post last year about using Halloween in your marketing to drive lead generation. I got a couple of responses to this […]


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Medicare Open Enrollment Marketing

Medicare Open Enrollment Marketing

Each year I seem to write about medicare open enrollment marketing. For members of the Insurance sector, Open Enrollment season is coming up fast. This […]


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Non-Profit Year-End Appeal Tips

Non-Profit Year-End Appeal Tips

These non-profit year-end appeal tips will held charities get all their ducks in a row for that final push for donations. With the end of […]


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Reaching Swimming Pool Owners

Reaching Swimming Pool Owners

Swimming pool sales & service companies market by reaching swimming pool owners.   Swimming Pool Owners comprise only 4% of the population. If you market swimming […]


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Seasonal direct marketing initiatives

Seasonal direct marketing initiatives

Businesses that take advantage of the seasonal direct marketing initiatives get a leg up on the competition. This is because they showing that they are […]


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MB Financial omni-channel campaign

MB Financial omni-channel campaign

MB Financial succeeds with an omni-channel campaign anchored by Direct Mail. This Case Study will examine “MB is Me”. This was a successful omni-channel campaign […]


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Knorr Soups scores with a unique direct mailer.

Knorr Soups scores with a unique direct mailer.

We all know that a unique direct mailer will stand out in the mail, but what is it that makes that mailer unique?  Is it […]


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Solar Companies Looking for New Business

Solar Companies Looking for New Business

Solar Companies Looking for New Business need to check out where public and private rebates are being advertised. For example,  Duke Energy is planning to […]


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Marketing Holiday Stress Relief

Marketing Holiday Stress Relief

Part of your advertising efforts need to address what I call marketing holiday stress relief. According to a poll by the American Psychological Association, people […]


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Non-Profits Make their Case with Storytelling

Non-Profits Make their Case with Storytelling

Story-telling helps non-profits make their case. Stories persuade donors and humanize an agency’s mission. You need to provide a compelling success story about your agency. […]


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Thinking Outside of the In-Box

Thinking Outside of the In-Box

I tell my customers that they really need to do some thinking outside of the in-box. Your job is to provide your customers with a […]


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Create the Perfect Offer

Create the Perfect Offer

I always tell my clients that they need to create the perfect offer for their marketing campaigns. That means taking it seriously. According to Wikipedia, […]


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Direct Mail Marketing Strategy

Direct Mail Marketing Strategy

This post on direct mail marketing strategy and lead generation includes information from a Case Study of TruGreen’s most recent marketing campaign. In lead generation, […]


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Top 5 Home Improvement Projects

Top 5 Home Improvement Projects

How do Home Improvement Companies find customers for the Top 5 Home Improvement Projects? Homeowners across the nation are spending money on remodeling. And, they’re […]


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Retention is the New Acquisition

Retention is the New Acquisition

Retention is the new acquisition. Just think of this as one of the new axioms forced upon us by the COVID 19 pandemic. Because of […]


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Generating Leads without Home Shows

Generating Leads without Home Shows

Many of my clients are wondering how they will go about generating leads without home shows. After all, these events have brought in leads for […]


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Moving Virtual Programming from FREE to FEE

Moving Virtual Programming from FREE to FEE

Today’s article has to do with what I call moving from FREE to FEE. Many Americans have been stuck indoors for months, watching the world […]


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Mortgage Professionals Need to Market

Mortgage Professionals Need to Market

Bottom line, mortgage professionals need to get out there and market. It amazes me that more mortgage pros are not marketing heavily right now. Did […]


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I’m Over Ads that tell me “We’re in this Together”

I’m Over Ads that tell me “We’re in this Together”

If you’re like me, you’re getting tired of brands’ “in these uncertain times” messaging. Telling me that we’re in this together. There is no question […]


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COLD CALLING HAS ITS’ PLACE

COLD CALLING HAS ITS’ PLACE

Cold calling is old-fashioned but it remains an essential part of the selling process. Done well, cold calling transforms strangers into prospects. It can build […]


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The Antidote to Online Fatigue

The Antidote to Online Fatigue

Direct mail is the antidote to online fatigue. It is the only medium that gets an advertiser’s message right into their customer’s hands. The latest […]


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