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COLD CALLING HAS ITS’ PLACE

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Recent Posts

Communicating During a Crisis

Communicating During a Crisis

The way a company communicates during a crisis matters a great deal. It shapes how a customer, prospect and even employees think about your company. […]


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Cross-Selling Strategy for Insurance Agents

Cross-Selling Strategy for Insurance Agents

Every insurance agent needs to have a cross-selling strategy. Today’s insurance industry is more competitive than ever. It also has one of the highest customer […]


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Non-Profits use Direct Mail for Stewardship

Non-Profits use Direct Mail for Stewardship

As a direct marketing maven, I love to see when non-profits use direct mail for stewardship. A strong donor stewardship program helps build donors’ loyalty […]


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Don’t Neglect the Baby Boomers

Don’t Neglect the Baby Boomers

We are all so focused on reaching out to the millennial cohort that I worry we neglect the baby boomers. The 2020 Census will provide […]


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Targeting Multi-generational Households

Targeting Multi-generational Households

Targeting multi-generational households offers businesses an opportunity to differentiate themselves from their competition. For some industries, multi-generational households are serious prospects for their businesses. The […]


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Stand Out with Direct Mail

Stand Out with Direct Mail

The new technology in 2020 you will make it easy for you to use great creative to stand out with your direct mail. Companies who […]


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Marketing Children’s Dental Health Month

Marketing Children’s Dental Health Month

Each year in February, the American Dental Association promotes the National Children’s Dental Health Month. This is to increase the awareness levels to children and […]


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Clean Up Your Inbox to Start 2020

Clean Up Your Inbox to Start 2020

One of the nicest things you can do for yourself to start the New Year off right is to clean up your inbox. I have […]


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Marketing to Asian Americans

Marketing to Asian Americans

Many brands are marketing to Asian Americans. In fact, even though this segment represents only about 5% of the population, it’s spending power is huge! […]


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What New Homeowners Buy

What New Homeowners Buy

I often get asked what new homeowners buy after they have moved into their new home. According to a survey by Welcome Homeowners Magazine of new homeowners buying habits, […]


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Ramp Up Holiday Marketing

Ramp Up Holiday Marketing

This is the time to ramp up your holiday marketing and get all components of your marketing campaign in place. I always remind my clients […]


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Using Halloween in Your Marketing

Using Halloween in Your Marketing

I wrote a great post last year about using Halloween in your marketing to drive lead generation. I got a couple of responses to this […]


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Medicare Open Enrollment Marketing

Medicare Open Enrollment Marketing

Each year I seem to write about medicare open enrollment marketing. For members of the Insurance sector, Open Enrollment season is coming up fast. This […]


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Non-Profit Year-End Appeal Tips

Non-Profit Year-End Appeal Tips

These non-profit year-end appeal tips will held charities get all their ducks in a row for that final push for donations. With the end of […]


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Reaching Swimming Pool Owners

Reaching Swimming Pool Owners

Swimming pool sales & service companies market by reaching swimming pool owners.   Swimming Pool Owners comprise only 4% of the population. If you market swimming […]


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Seasonal direct marketing initiatives

Seasonal direct marketing initiatives

Businesses that take advantage of the seasonal direct marketing initiatives get a leg up on the competition. This is because they showing that they are […]


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MB Financial omni-channel campaign

MB Financial omni-channel campaign

MB Financial succeeds with an omni-channel campaign anchored by Direct Mail. This Case Study will examine “MB is Me”. This was a successful omni-channel campaign […]


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Knorr Soups scores with a unique direct mailer.

Knorr Soups scores with a unique direct mailer.

We all know that a unique direct mailer will stand out in the mail, but what is it that makes that mailer unique?  Is it […]


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Solar Companies Looking for New Business

Solar Companies Looking for New Business

Solar Companies Looking for New Business need to check out where public and private rebates are being advertised. For example,  Duke Energy is planning to […]


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Marketing Holiday Stress Relief

Marketing Holiday Stress Relief

Part of your advertising efforts need to address what I call marketing holiday stress relief. According to a poll by the American Psychological Association, people […]


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Non-Profits Make their Case with Storytelling

Non-Profits Make their Case with Storytelling

Story-telling helps non-profits make their case. Stories persuade donors and humanize an agency’s mission. You need to provide a compelling success story about your agency. […]


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Thinking Outside of the In-Box

Thinking Outside of the In-Box

I tell my customers that they really need to do some thinking outside of the in-box. Your job is to provide your customers with a […]


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Create the Perfect Offer

Create the Perfect Offer

I always tell my clients that they need to create the perfect offer for their marketing campaigns. That means taking it seriously. According to Wikipedia, […]


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Direct Mail Marketing Strategy

Direct Mail Marketing Strategy

This post on direct mail marketing strategy and lead generation includes information from a Case Study of TruGreen’s most recent marketing campaign. In lead generation, […]


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I’m Over Ads that tell me “We’re in this Together”

I’m Over Ads that tell me “We’re in this Together”

If you’re like me, you’re getting tired of brands’ “in these uncertain times” messaging. Telling me that we’re in this together. There is no question […]


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COLD CALLING HAS ITS’ PLACE

COLD CALLING HAS ITS’ PLACE

Cold calling is old-fashioned but it remains an essential part of the selling process. Done well, cold calling transforms strangers into prospects. It can build […]


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The Antidote to Online Fatigue

The Antidote to Online Fatigue

Direct mail is the antidote to online fatigue. It is the only medium that gets an advertiser’s message right into their customer’s hands. The latest […]


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Balancing Print and Digital Strategies

Balancing Print and Digital Strategies

BALANCING PRINT & DIGITAL LEAD GENERATION STRATEGIES This article originally appeared in WQP May 2020 issue as “Balancing Act”. In 2020, lead generation success will be […]


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Reaching Small Business Owners

Reaching Small Business Owners

In today’s market, reaching small business owners has taken on new meaning. Many businesses are in a state of flux. Business owners are trying to […]


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Competing on Price in the Post-pandemic World

Competing on Price in the Post-pandemic World

I have always told my customers that they should not competing on price. That their goal is to rise above price by showing the value […]


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Hispanic home ownership rate increases

Hispanic home ownership rate increases

According to a report from The State of Hispanic Home ownership Report, Hispanic home ownership rose to 47.5% in 2019. This was an increase from […]


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Linking Physical and Digital Communications

Linking Physical and Digital Communications

Linking physical and digital communications provides consumers with a seamless marketing experience. We all know that response increases when the consumer gets your message via […]


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Hispanic Real Estate Buyers are a Driving Force in Home Buying

Hispanic Real Estate Buyers are a Driving Force in Home Buying

Hispanic real estate prospects are the leading market segment of first-time home buyers. This is according to data from the National Association of Hispanic Real […]


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