Recent Posts

Take advantage of the seasons in your Marketing – It’s time to focus on Spring

Take advantage of the seasons in your Marketing – It’s time to focus on Spring

Businesses that take advantage of the seasons in their marketing initiatives get a leg up on the competition by showing that they are current, in […]


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MB Financial succeeds with an omni-channel campaign anchored by Direct Mail

MB Financial succeeds with an omni-channel campaign anchored by Direct Mail

This Case Study will examine “MB is Me” – A successful omni-channel campaign by MB Financial Bank targeting small business owners. While the campaign utilized […]


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Knorr Soups scores with a unique direct mailer.

Knorr Soups scores with a unique direct mailer.

We all know that a unique direct mailer will stand out in the mail, but what is it that makes that mailer unique?  Is it […]


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Solar Companies Looking for New Business

Solar Companies Looking for New Business

Solar Companies Looking for New Business – Duke Energy Can Rebate up to 7,500 Solar Power Customers in NC through 2022 North Carolina is No. […]


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Clean Up Your Inbox to Start 2019

Clean Up Your Inbox to Start 2019

One of the nicest things you can do for yourself to start the New Year off right is to clean up your inbox. I have […]


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Marketing Holiday Stress Relief

Marketing Holiday Stress Relief

According to a poll by the American Psychological Association, people are stressed out over the Holidays. The Holiday stress statistics show: 69 percent of people […]


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USPS Gets “Phygital” with Informed Delivery

USPS Gets “Phygital” with Informed Delivery

Informed Delivery: 12M Consumers and Growing One of the ways the USPS is going “phygital” – combining print with digital – is with their Informed […]


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Amazon’s 2018 Holiday Toy Catalog uses direct mail to drive traffic to their website

Amazon’s 2018 Holiday Toy Catalog uses direct mail to drive traffic to their website

Amazon’s 2018 Holiday Toy Catalog is the ultimate example of using direct mail to drive traffic to a website. While it may not be the […]


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Non-profits Make their Case with Compelling Stories

Non-profits Make their Case with Compelling Stories

Story-telling helps non-profits make their case, persuade donors and humanize an agency’s mission. A compelling success story, presented via direct mail, website or social media […]


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Thinking Outside of the In-Box

Thinking Outside of the In-Box

I tell my customers that they really need to do some thinking outside of the in-box. Your job is to provide your customers with a […]


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Tips on Creating the Perfect Offer for your Marketing Campaign

Tips on Creating the Perfect Offer for your Marketing Campaign

I always tell my clients that they need to put serious thought into creating the perfect offer for their marketing campaigns. Make the most appealing […]


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Direct Mail Marketing Strategy

Direct Mail Marketing Strategy

This post on direct mail marketing strategy and lead generation includes information from a Case Study of TruGreen’s most recent marketing campaign. In lead generation, […]


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Swimming Pool Service & Supply Companies Who Reach Pool Owners Make Sales

Swimming Pool Service & Supply Companies Who Reach Pool Owners Make Sales

Dataman Group’s home and property owner lists let Swimming Pool sales & service professionals reach pool owners in their markets. Swimming Pool Owners comprise only […]


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Annuitizing The Rolling Stones

Annuitizing The Rolling Stones

The Rolling Stones and Annuity Buyers This post can also be called Gimme a New Shelter or I Get Satisfaction with Annuities My husband Ed […]


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July Mortgage Marketing Trends

July Mortgage Marketing Trends

DataDale’s July Mortgage Marketing Trends The first half of 2019 surprised everyone across the country. Mortgage rates fell. That’s the opposite of what the experts […]


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Consumers Prefer Direct Mail

Consumers Prefer Direct Mail

Direct Mail – for many Consumers it’s the Preferred Way to Receive Promotions According to Marketing Sherpa, when it comes to receiving updates and promotions, […]


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Potential Disability Insurance Buyers

Potential Disability Insurance Buyers

New Homeowners are Great Potential Disability Insurance Buyers According to the Centers for Disease Control (CDC), 22% of adults in the U.S. have some type of […]


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Targeting Green Consumers for Pre-Need

Targeting Green Consumers for Pre-Need

We’ve been talking about targeting green consumers for pre-need for green burials for years. I just read about a new concept  that is transforming the […]


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Direct Mail Drives Engagement

Direct Mail Drives Engagement

You & I know that direct mail drives engagement. But how do we show the naysayers? The truth is that in today’s omni-channel marketing world, […]


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Summertime Pest Control Tips

Summertime Pest Control Tips

These Summertime Pest Control Tips will give homeowners a fighting chance against all sorts of unwanted visitors. Why do I include this in the Dataman […]


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Mortgage refinance applications hit new high

Mortgage refinance applications hit new high

Mortgage refinance prospects increased to 5.9 million applications in May 2019. According to Black Night monitor, these refinances represent a potential $16 billion in monthly […]


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Marketing to Hispanics

Marketing to Hispanics

The latest statistics clearly point out the value of marketing to Hispanics. Today, 64,415,826 Hispanics live in the United States.  Hispanics make up one-fifth of […]


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