A lead magnet is anything offered for free in exchange for a recipient’s email address
Using a free resource as a Lead Magnet is a great way to collect your lead’s data. A free lead magnet could be anything from a small e-book to a small educational course. Pay attention to one important element in this strategy: you shouldn’t collect only leads but generate value from the exchange with the user.
What you are giving away to your potential client is something that could be a game changer in your relationship. It can build trust and authority, and for this reason it is important to not undervalue what are you giving as a free lead magnet.
Here are a few examples of effective lead magnets:
- Free trials
- Video course
- Special Previews of new products
- Raffles / contests
- Cheat Sheets
Remember, if you are giving something away, you need to get something back. Lead Generation Made easier is one of our most downloaded Ebooks. But, before people get to download this gem for free, they need to fill out a small form so they can click on their reward.
This is a great example of what we did:
Last, your Lead Magnet must have a perceived value…or it’s worth nothing.