Using Hand-addressed Mail for Success

April 17th, 2007 by

Mortgage brokers and loan officers have found that using hand-addressed mail in their direct mail marketing is increasing their response rates and generating a large number of quality leads.

In the highly competitive mortgage industry, mortgage brokers and loan officers are realizing that real, handwritten envelopes are increasing the chances of their customer mailings being opened and read. Many of these mortgage professionals are turning to firms that specializes in genuine handwriting services, to hand address their envelopes and improve the response rates of their mailings.

”We’re seeing an increasing number of mortgage brokers who are looking to differentiate themselves with real handwriting” said Ray Hrach, Co-founder and Vice President of Business Development at Write On Results.

Hand-addressed mail gets opened

Mortgage professionals are using hand-addressed mail for the following reasons:

  1. Handwritten mail is always opened, which means increased response rates.
  2. Real handwriting offers a greater impact than laser printed envelopes, because the recipient sees that someone took the time to handwrite their name.
  3. Hand addressed envelopes stand out and offer a huge edge over competitors whose impersonal mail messages end up unopened, and in the trash. Real handwriting is effective not only for addressing customer prospecting letters, but is also a way for mortgage brokers to build strong customer loyalty when used in follow-up mailings and thank you cards.

There are fulfillment companies in the marketplace, which will address these cards and letters and applies a first-class stamp to ensure that their clients’ messages have a personal touch.

”The bottom line is that real handwritten mail is always read, which translates into response rates that are 400% or higher”; said Hrach. “It is a waste of time to do a targeted mailing of 1-20,000 pieces and not use real handwriting”.

For more information about the high-response lists that Mortgage Brokers use for these mailings, go to the Mortgage Section on the Dataman Group website or call (800) 771-3282.