The top 5 words that drive email engagement

January 30th, 2023 by
The effectiveness of words in driving email engagement can vary based on the context, audience, and industry. However, there are some words that are generally considered to be effective in capturing attention and encouraging engagement. Here are some examples:
  1. Exclusive: People are often drawn to offers or content that feels exclusive or limited.
  2. New: Highlighting something as “new” can create a sense of curiosity and interest.
  3. Free: This word has a powerful psychological impact and can attract attention, especially when used in promotions or offers.
  4. You/Your: Personalizing your email by using these words makes the reader feel like the content is directly relevant to them.
  5. Urgent/Act Now: Creating a sense of urgency.

I read an article by columnist Ray Schultz. This article, the top 5 words the drive email engagement,  was posted on Jan 27, 2023 in Media Post.

I thought this post was useful and right to the point. Makes me think about some of the email subject lines that I’ve used recently!

Persado, which calls itself a generative AI company, has determined the words that drive the highest email engagement.

The firm analyzed 21.6 billion emails, comprising 8.6 billion permutations, sent between January 1-December 15, 2022.

These are their top-performing words:

Top-5 performing words:

  1. announcement
  2. re:
  3. dropped
  4. scored
  5. confirmed

Least-performing words:

  1. don’t
  2. chance
  3. save
  4. miss
  5. great

“In 2022, we saw customers engage most when messages promised something tangible,” says Lisa Spira, vice president of content intelligence at Persado. “For example, ‘re:’ indicates a specific item or topic and past-tense language — such as ‘dropped’ or ‘scored’ — speaks to concreteness.”

Spira continues, “On the flip side, language that focused on a negative emotion — such as ‘miss,‘ which speaks of regret — fell flat. While context is always important, this data indicates that consumer sentiment post-COVID generally favored the sure thing.”