A well-written snippet can help improve your SEO. So, what’s a snippet, you ask?
A snippet is a way for marketers to tell the search engine what information from your site should be shown to a user based on their search.
The snippet generally consists of a title, a URL and a description of the page. The content of a snippet matches parts of the search query. When that happens, you’ll see your keyword highlighted in the snippet description.
Search engines often use pieces of your content to fill in the parts that make up the snippet. For example, Google generates page titles and descriptions (or “snippets”) when it displays your keywords in SEO. It is completely automated. The algorithm looks at the content of a page as well as references to it that appear on the web. When they generate the snippet, their goal is to best represent and describe each result. Then, explain how it relates to the user’s query.
In most cases, search engines determine the best possible snippet for you. However, you can try to override that by adding a meta description to your page.
In those cases, Google will use the meta tag descriptions from a page to generate snippets. There is no limit on how long a meta description can be. However, the search result snippets will truncate the meta description if it’s too long. That’s because it has to fit the device width.
A strong snippet is a must have in the future of SEO, since it can improve your search results. That’s because voice based search and AI needs as much help as you can give it. Also, snippets help you get prime position on the search engine results page (SERP). Since snippets are fairly new to the SEO, it is a strategy you want to investigate for 2021.