NY Times Magazine’s New Format

I am very excited about the NY Times magazine new format.

Unlike many other traditional print media who have trimmed or cut out print completely (goodbye Newsweek) to make way for digital & social media options, the publishers of the NY Times opted to make a statement they what they are doing is in partnership with the Digital world, giving us, the consumer, more choice than ever before on how we want our news.

As veteran direct marketers, we know that it’s the synergy between mediums that generates strength, and improves ROI for marketers. The Direct Marketing industry has made it a point of giving consumers choices for years.

I am a diehard newspaper reader. I enjoy turning the pages, seeing how articles layout on the page. However, when I’m traveling, I enjoy reading my NY Times digital edition.

Kudos to the NY Times for reminding the print world that they need a variety of media to succeed in today’s reality.