Story-telling helps non-profits make their case, persuade donors and humanize an agency’s mission. A compelling success story, presented via direct mail, website or social media marketing, will make donors and prospective donors react.
Generating compelling success stories doesn’t happen by magic. An agency’s staff needs to understand the importance of stories in the organization’s marketing and fundraising efforts and feel comfortable asking clients for their stories. These stories can be used in marketing and fundraising, such as website, newsletters and direct mail, people can see how the stories help other clients and donors connect with the organization.
You want your story to captivate your readers by engrossing them in the challenge inherent in the story. There needs to be a clear sense of progress and contrast from the “before” state to the “after” state. Make sure to highlight your organization’s role in this transformation—after all, you are selling your organization’s ability to make a difference.
People want to be inspired by your work. They want to feel that their dollars or support makes a difference.
When non-profits make their case, it paves the way for both dollars and volunteer engagement
Click HERE to learn how you can create a culture of story telling in your agency along with actionable steps you can take to develop the compelling stories you need to make your case. Also, remember, it’s not just about the copy, you also need to consider your imagery.