Non-Profit Year-End Appeal Tips

September 27th, 2019 by

These non-profit year-end appeal tips will held charities get all their ducks in a row for that final push for donations.

With the end of the year approaching, non-profits really need to have their year-end appeals ready to go. That means direct mail appeals as well as social media campaigns for Giving Tuesday.

It’s all about omni-channel marketing. That means reaching the same people with the same message through multiple marketing channels. This makes your message more important. It also gives you a chance to reach your prospect enough times to make an impression on them.

Remember, your prospects are getting at least 2,900 marketing messages every day. For that reason, you need to break through the clutter so your message is read.

Non-Profit Year-End Appeal Tips

A Stunning Story or Testimonial
A less-is-more approach to copy is ideal. Make sure you whittle down the year’s most inspiring stories into 2-3 line mini-narratives. In seconds, your donors should know exactly why they should give to your year-end fundraiser.

Beautiful Photos of the Impact your Donors Make
Illustrate your bite-sized snapshots with photos. These pictures need to show the direct impact donors can have. A high-quality photo can say it all. Because of this, be sure to invest time and talent into generating memorable photos of your mission at work.

Compelling Design
Think omni-channel. Tie all of your year-end collateral together by weaving a campaign-specific design through all of your materials. This includes your emails and website to your social media posts and direct mail pieces.

An Unmistakable Call for Donations
For emails, your donate button should be brightly colored. For direct mail, include a stamped, self-addressed envelope and bold headers. On social media, pair your posts with a link to your donation form.

Remember, the holidays are a time of year when most are in a giving spirit. Consequently, your appeal should invite your donors to be an integral part of the change they care about most.