There are fewer New Homeowner names right now than in the past few years. The real estate market ebbs and flows. But, that also means each New Homeowner record is more important than ever before.
And, there are still lots of New Homeowners – we had over 163,000 on the Dataman New Homeowner list last month alone!
New Homeowners Have a Need
New homeowners need many goods & services as soon as they move-in to their new homes. Home improvement companies, such as water treatment and security alarm cos, are major marketers to this important group.
New Homeowners need to locate medical practices, schools, and a place for worship. New Homeowners need furniture, lawn/pool services, and insurance. And, New Homeowners eat out 6 times more in the first 3 months in their new home than established residents.
The Dataman New Homeowner list allows marketers to select New Homeowners in their zip-code area by the price they paid for their home; the type of dwelling (single family home or condo) and whether the home is new construction or a resale transaction. Mortgage information is available on 95% of the records. Scrubbed telephone #s are also available.
Our New Homeowner names are updated weekly; names are 21 days after deed filing and marketers can opt for weekly or monthly service.
NOTE:
This post is from 2010. What’s amazing is that week-after-week, month-after-month, year-after-year, the New Homeowner list keeps delivering. We have many clients who have gotten their weekly or monthly hotline data from us for over 35 years. New Homeowners are a backbone of many company’s marketing. One of the real beauties of this file is being able to spread advertising expenses. Business owners can easily budget weekly or monthly marketing costs. There are no surprises – other than the delight of awesome response.
Plus – a new homeowner can stay with your business for many years. Think lifetime value!
This is another reason why New Homeowner names are so important!
