Recent data shows that the largest segment of the home buying market today is the “Move-Up” buyer.
As home prices continue to stabilize, the percentage of move-up buyers continues to increase.
Using the right combination of Demographic and Realty Information, Dataman Group Direct can help you target this important prospect group by identifying young and growing families who are sure to need more room…and have the resources to “move up”.
One Realtor we work with explains why “Move-Up” buyers are his favorite group: “We get a commission on the sale and another commission on the purchase. It’s a Realtor’s dream.”
The move-up buyer typically has some savings and home equity to work with which also makes this move a more thoughtful selection in terms of how much house they really need, the neighborhood they want to move to, and an honest assessment of yard size, storage space, whether the home has already been remodeled or not.
An attractive post card with the right wording can help create a need – “Does your family need room to grow”? Combine that with an accurate and targeted mailing list and Real Estate professionals can watch their sales grow. Move-up buyers are great real estate leads!