Direct Mail Drives Engagement

June 20th, 2019 by

You & I know that direct mail drives engagement. But how do we show the naysayers?

The truth is that in today’s omni-channel marketing world, it’s often difficult to tell which marketing channel is the winner.

A study was recently done by Murphy Research on behalf of Pebble Post.  The study results clearly show that direct mail drives engagement.  It’s just a fact that direct mail propels purchase groundwork and plays a central role in the purchase journey.

Researchers also found that direct mail users are highly engaged shoppers. They spend, research, and advocate more than non-direct mail users.

Direct Mail Engagement by the numbers:

When compared to non-direct-mail users, direct mail users were more likely to take action. They talk about the product, visit the brand’s website, and like/follow the brand on social media.

After receiving the direct mail, they were more likely to contact the brand. They also were more apt to post about their purchase on social media and write an online review.

 Talked about the ProductVisited the Brand’s WebsiteLiked/Followed Brand on Social Media
Direct Mail Users44%31%22%
Non-Direct Mail Users38%19%6%
 Contacted the BrandPosted on Social MediaWrote an Online Review
Direct Mail Users20%19%18%
Non-Direct Mail Users5%7%5%

Source: Pebble Post/Murphy Research

One thought on “Direct Mail Drives Engagement

  1. This is great information and useful statistics. Numbers speak for themselves. Thank you.

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