Do You Know Your Response Rates?
What should you monitor on an incoming Call to determine Conversions One of the most difficult things to determine is […]
Top 10 TCPA Musts for Telemarketing Success
You can still have telemarketing success. In fact, telemarketing still is a profitable lead generator for many businesses. You need
What do New Homeowners Buy?
Good news to members of the home industry, catalogers, retailers and professionals: home sales are up and so is the
Marketing to Empty Nesters – DataFacts
Marketing to empty nesters is about personalization, stressing value, & providing relevancy. Advertisers need to keep in these statistics mind, when
Dehydration: Risks & Myths
Since water dealers need to market, I decided to share some of an article by Jane Brody, who is the NY
Is Telemarketing to Cell Phones Practical?
I get asked questions about telemarketing to cell phones all the time. I’d like to set the record straight on
Successful Advertising Depends on Frequency
It’s no secret that successful advertising depends on frequency. Otherwise, how are you ever going to be able to cut
Ask DataDale - The Dataman Group Blog, Pure Water Profits
Water Dealers: What Is Your Dealership Doing for World Water Day?
This is a great social media opportunity for your Dealership. World Water Day is an international observance and an
New Homeowners Need To Buy
New Homeowners are an amazing market segment. They need a wide range of goods & services and will spend
Using Market Timing to Increase ROI
Traditionally, in direct marketing response rate has been characterized as 40% list – 40% offer – and 20% creative.
