What’s the difference between a Saturation List and Targeted List?
Many of our clients ask us about the difference between a saturation list and targeted list. Saturation List A Saturation […]
Targeting Boomer Homeowners for Aging-in-Place Remodeling Projects
Aging-in-place projects are on the rise as Baby Boomers invest in comfort, safety, and independence. Learn how home improvement companies can identify, target, and market to boomer homeowners who are actively planning these upgrades.
Spring Clean Your Database
When the flowers start to bloom you know it’s time to spring clean your database. Your database is a big
Does Your Direct Mail Measure Up?
40% of consumers regularly make purchases because of direct mail they’ve received – Does your direct mail measure up? Creating
Ask DataDale - The Dataman Group Blog, Pure Water Profits
World Water Day 2017
Today is World Water Day 2017. I always tell my colleagues in the water quality industry to take advantage of
Ask DataDale - The Dataman Group Blog, Mortgage Marketing Blog, Pure Water Profits
Marketing Trends in 2017
The year 2017 will be an exciting year for marketers, particularly in terms of enhanced digital skills. As new trends,
Sirius XM’s Direct Mail Welcome Package
Sirius XM succeeded with a direct mail welcome package that offered new customers a free trial membership offer. Many vehicles
Targeted Mailing Lists – Download a copy of this presentation
Last week I spoke before the Broward County PCC, Postal Customer Council, about targeted mailing lists. While EDDM is a
Effective Direct Mail Brings in the Dollars
I want to share some statistics about effective direct mail for those direct mail doubters out there. Maybe these numbers will
Physical Mail is Predicted to Increase
I am so excited to see that all the experts agree that physical mail is predicted to increase. All of
