New Homeowners Need To Buy
New Homeowners are an amazing market segment. They need a wide range of goods & services and will spend […]
Using Market Timing to Increase ROI
Traditionally, in direct marketing response rate has been characterized as 40% list – 40% offer – and 20% creative.
Pure Water Profits
Using the News to Enhance your Marketing
Many Water Quality Dealers are using the news to enhance their marketing. For many dealers, the news is almost like
A look at Millennial Home Buyers
Generational Trends of New Homeowners – A look at Millennial Home Buyers Millennial Home Buyers are not a myth. They
Water Dealers Promote the Importance of Quality Water for Health
I always talk about the need for Water Dealerships to become the “go-to” in their market when it comes
Is your Website Customer Focused?
Everything you do needs to be customer focused. That certainly goes for your website. If you’re reading this blog post,
Improve your Marketing Results with WQA Study
UPDATED 2021 Water Dealers – Improve your marketing results with the WQA Consumer Opinion Study. There is alot of marketing
55 Action Words that Convert
Kickstart Your Marketing Program with 55 Words that Convert It doesn’t matter whether we’re talking about a subject line of
Cultivation and Stewardship – The Real Profit Builders
There are two parts of the lead generation cycle: cultivation and stewardship. We need to cultivate or leads and steward
Choosing the Right Audience for Your Marketing Campaign
I always tell my customers that one of their most important jobs is choosing the right audience for your marketing
