Hospitals Market the Patient Experience
According to a study by Deloitte, hospitals with high patient-reported experience scores have high profitability. Therefore, the latest marketing efforts […]
Is Telemarketing to Cell Phones Practical?
I get asked questions about telemarketing to cell phones all the time. I’d like to set the record straight on
Is your Website Customer Focused?
Everything you do needs to be customer focused. That certainly goes for your website. If you’re reading this blog post,
It’s All About The Offer
It’s All About the Offer. There are many different types of offers. I spend a lot of time writing about
How are Solar Companies Getting New Customers?
How are Solar Companies getting new customers? Sure, there are lots of options in the marketplace. But I contend that
Banks Market to New Homeowners to Attract New Accounts
Many banks market to new homeowners to open new accounts. A survey released by TD Bank showed that more than
Stand Out From The Crowd
This is a great example of how a business can stand out from the crowd. Candy Boyd of Boyd’s Funeral
Postage in the US – a Bargain ?
In a world where everything seems to be going up in price, the cost of a postage stamp remains one
Best Practices to Increase Direct Mail Fundraising
The way to increase direct mail fundraising is to review the best practices that have been proven to raise funds.
Hospitals Use Direct Mail
Hospitals Use Direct Mail to Reach out to Mammogram Prospects. Mammograms aren’t recommended for everyone. So using a mass marketing
