The Solar Industry is Targeting Baby Boomers
The solar industry is targeting baby boomers for their lead generation. The question remains is whether the the Solar Industry […]
Retirees and Reverse Mortgage Fundedness
When it comes to retirees, the big question is how can reverse mortgage fundedness help retirees? Can a reverse mortgage
Targeting Boomer Homeowners for Aging-in-Place Remodeling Projects
Aging-in-place projects are on the rise as Baby Boomers invest in comfort, safety, and independence. Learn how home improvement companies can identify, target, and market to boomer homeowners who are actively planning these upgrades.
Sirius XM’s Direct Mail Welcome Package
Sirius XM succeeded with a direct mail welcome package that offered new customers a free trial membership offer. Many vehicles
Targeted Mailing Lists – Download a copy of this presentation
Last week I spoke before the Broward County PCC, Postal Customer Council, about targeted mailing lists. While EDDM is a
December’s Telemarketing Tip
December’s Telemarketing Tip: Don’t talk too much on a sales call – You have two ears and only one mouth
Breaking through the Cyber Monday Clutter
Cyber Monday is an e-commerce term referring to the Monday following the Thanksgiving weekend. According to Investopia, it is the second-biggest shopping day
Trust Your Data, Not Your Instincts
If you can’t trust your data, then you can’t trust anything you do. At this year’s Bridge to Integrated Marketing
Hospitals Market the Patient Experience
According to a study by Deloitte, hospitals with high patient-reported experience scores have high profitability. Therefore, the latest marketing efforts
Is Telemarketing to Cell Phones Practical?
I get asked questions about telemarketing to cell phones all the time. I’d like to set the record straight on
