Millennials and Direct Mail
The topic of Millennials and direct mail continues to get a lot of attention from marketers and brand advertisers. The […]
Direct Marketing Trends for 2020
One of my colleagues asked me about the direct marketing trends for 2020. I think we need to start with
Honesty enhances marketing strategy
The old adage – honesty in the best policy – really holds true. In fact, many studies continue to corroborate
Integrated Marketing Checklist
How are you incorporating integrated marketing in your marketing program? This Integrated Marketing Checklist covers strategies you should consider for customer
TOP SOLAR MARKETS FOR 2020
In terms of the top solar markets, the “Big Five” have historically been California, Arizona, New York, New Jersey, and
What New Homeowners Buy
I often get asked what new homeowners buy after they have moved into their new home. According to a survey
Medicare Open Enrollment Marketing
Each year I seem to write about Medicare open enrollment marketing. For members of the Insurance sector, Open Enrollment season
Non-Profit Year-End Appeal Tips
These non-profit year-end appeal tips will held charities get all their ducks in a row for that final push for
The 3 C’s of the Purchase Journey
Connect – Convert – Continuously Engage These three stages help us move our target along the purchase journey. In sales
33 years in Boca Raton Chamber of Commerce
Dataman Group is celebrating 33 years in the Boca Raton Chamber of Commerce We are delighted to continue our membership
