Communicating During a Crisis
The way a company communicates during a crisis matters a great deal. It shapes how a customer, prospect and even […]
Cross-Selling Strategy for Insurance Agents
Every insurance agent needs to have a cross-selling strategy. Today’s insurance industry is more competitive than ever. It also has
Non-Profits use Direct Mail for Stewardship
As a direct marketing maven, I love to see when non-profits use direct mail for stewardship. A strong donor stewardship
Don’t Neglect the Baby Boomers
We are all so focused on reaching out to the millennial cohort that I worry we neglect the baby boomers.
Targeting Multi-generational Households
Targeting multi-generational households offers businesses an opportunity to differentiate themselves from their competition. For some industries, multi-generational households are serious
Stand Out with Direct Mail
The new technology in 2020 you will make it easy for you to use great creative to stand out with
Using data to increase revenue
This case study will look at how Sun & Ski Sports succeeded by using data to better target customers and
Millennials and Direct Mail
The topic of Millennials and direct mail continues to get a lot of attention from marketers and brand advertisers. The
Direct Marketing Trends for 2020
One of my colleagues asked me about the direct marketing trends for 2020. I think we need to start with
Honesty enhances marketing strategy
The old adage – honesty in the best policy – really holds true. In fact, many studies continue to corroborate
