Targeting Multi-generational Households
Targeting multi-generational households offers businesses an opportunity to differentiate themselves from their competition. For some industries, multi-generational households are serious […]
Stand Out with Direct Mail
The new technology in 2020 you will make it easy for you to use great creative to stand out with
Using data to increase revenue
This case study will look at how Sun & Ski Sports succeeded by using data to better target customers and
Millennials and Direct Mail
The topic of Millennials and direct mail continues to get a lot of attention from marketers and brand advertisers. The
Direct Marketing Trends for 2020
One of my colleagues asked me about the direct marketing trends for 2020. I think we need to start with
Honesty enhances marketing strategy
The old adage – honesty in the best policy – really holds true. In fact, many studies continue to corroborate
Integrated Marketing Checklist
How are you incorporating integrated marketing in your marketing program? This Integrated Marketing Checklist covers strategies you should consider for customer
TOP SOLAR MARKETS FOR 2020
In terms of the top solar markets, the “Big Five” have historically been California, Arizona, New York, New Jersey, and
What New Homeowners Buy
I often get asked what new homeowners buy after they have moved into their new home. According to a survey
Medicare Open Enrollment Marketing
Each year I seem to write about Medicare open enrollment marketing. For members of the Insurance sector, Open Enrollment season
