How Frequency in marketing brings results
I get a lot of questions about frequency in marketing. To re-mail or not to re-mail. How often in enough? […]
End of Year Fund Raising
Are you using direct mail for your end of year fundraising? According to Blackbaud, more than one-third of overall charitable giving
Trust Your Data, Not Your Instincts
If you can’t trust your data, then you can’t trust anything you do. At this year’s Bridge to Integrated Marketing
What do New Homeowners Buy?
Good news to members of the home industry, catalogers, retailers and professionals: home sales are up and so is the
Marketing to Empty Nesters – DataFacts
Marketing to empty nesters is about personalization, stressing value, & providing relevancy. Advertisers need to keep in these statistics mind, when
Telefundraising
Telefundraising has been in and out of favor. It just goes to show that non-profits continually need to review their
Is Telemarketing to Cell Phones Practical?
I get asked questions about telemarketing to cell phones all the time. I’d like to set the record straight on
Successful Advertising Depends on Frequency
It’s no secret that successful advertising depends on frequency. Otherwise, how are you ever going to be able to cut
Telemarketing to Cell Phones
The Telemarketing Sales Rule does not outlaw all Telemarketing to cell phones. In fact, there are some times when the
Using Market Timing to Increase ROI
Traditionally, in direct marketing response rate has been characterized as 40% list – 40% offer – and 20% creative.
