Use your mailing list to create a digital audience
Did you know that you can use a mailing list to create a digital audience? You can use your mailing […]
Creating Compelling Direct Mail Copy
Creating compelling direct mail copy separates the high-response mailers from those that generate a mediocre response. The truth of the
Using a Targeted Mailing List
We all know that Direct Marketing response is built on several key fundamentals: Using a Targeted mailing list Finding the
Prevent Donors from Getting Compassion Fatigue
Non-profits need to make sure their donors are not wearing out. Given the recent string of catastrophic events, amplified by
Why Business Owners Use Snail Mail
So, when’s the last time you got a letter in the mail? If you’re like most people, the answer is
Spring Clean Your Database
When the flowers start to bloom you know it’s time to spring clean your database. Your database is a big
Does Your Direct Mail Measure Up?
40% of consumers regularly make purchases because of direct mail they’ve received – Does your direct mail measure up? Creating
Targeted Mailing Lists – Download a copy of this presentation
Last week I spoke before the Broward County PCC, Postal Customer Council, about targeted mailing lists. While EDDM is a
Effective Direct Mail Brings in the Dollars
I want to share some statistics about effective direct mail for those direct mail doubters out there. Maybe these numbers will
Energize Your Offer for Improved Response
If you want to improve results from your marketing, you need to energize your offer. Consumers aren’t stupid – they can
