Successful Advertising Depends on Frequency
It’s no secret that successful advertising depends on frequency. Otherwise, how are you ever going to be able to cut […]
Telemarketing to Cell Phones
The Telemarketing Sales Rule does not outlaw all Telemarketing to cell phones. In fact, there are some times when the
Using Market Timing to Increase ROI
Traditionally, in direct marketing response rate has been characterized as 40% list – 40% offer – and 20% creative.
Is your Website Customer Focused?
Everything you do needs to be customer focused. That certainly goes for your website. If you’re reading this blog post,
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Reflections On Returning From a Federation Mission to Israel
I just returned from a Mission to Israel from our local Jewish Federation. This is my 7th Federation Mission. People
55 Action Words that Convert
Kickstart Your Marketing Program with 55 Words that Convert It doesn’t matter whether we’re talking about a subject line of
It costs less to keep a current donor than to find a new one
There is an old saying in fund raising: It costs less to keep a current donor than to find a
In Memorium – Levis JCC Past-Presidents
It was a sad month for us at the Levis JCC. We lost 2 of our Levis JCC Past-Presidents,. They
Plan Direct Mail for Mobile Response
Nowadays, most savvy marketers plan their direct mail campaigns to generate mobile response. One of the best ways to
Making Your Customer List Work for You
I often counsel business owners on the importance of making your customer lists work for you. Many business owners understand
