The 3 C’s of the Purchase Journey
Connect – Convert – Continuously Engage These three stages help us move our target along the purchase journey. In sales […]
Consumers Prefer Direct Mail
Direct Mail – for many Consumers it’s the Preferred Way to Receive Promotions According to Marketing Sherpa, when it comes
Direct Mail Drives Engagement
You & I know that direct mail drives engagement. But how do we show the naysayers? The truth is that
Mortgage refinance applications hit new high
Mortgage refinance prospects increased to 5.9 million applications in May 2019. According to Black Night monitor, these refinances represent a
Marketing to Hispanics
The latest statistics clearly point out the value of marketing to Hispanics. Today, 64,415,826 Hispanics live in the United States.
10 Pitfalls to Avoid in Direct Mail
When I write about marketing I make sure to include these 10 pitfalls to avoid in direct mail. Direct mail
Branding Your Business as Socially Responsible
You know that I gave several presentations at WQA 2019. In my presentation on Marketing Water Quality Products to Millennials
Working Leads Effectively
In the sales business, there is nothing more important to you than working leads effectively. As a business owner, you
33 years in Boca Raton Chamber of Commerce
Dataman Group is celebrating 33 years in the Boca Raton Chamber of Commerce We are delighted to continue our membership
Does Your Business have an OmniChannel Marketing Strategy?
Think of your omnichannel marketing strategy as the 2019 version of integrated marketing. Nowadays, according to research from Google, 90%
