Non-profits Need to Create Engagement
Non-profits need to create engagement. They do this be integrating content marketing and fundraising. The single biggest step you can […]
Integrated Marketing Checklist for 2019
This integrated marketing checklist will help you incorporate integrated marketing in your 2019 marketing program. Sure, we know that this
The Millennial Consumer
The Millennial Consumer want to do business with ethical, sustainable and socially responsible companies According to an article in Huffington
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Why Do Email Address Verification?
Not doing email address verification will absolutely mean the failure of your campaign. On the average, only 28% of emails
Direct Mail is Booming with Increased Response Rates
Response rates for direct mail increased to 5.1% in 2018, the highest level in ten years. Part of the reason
The Pros and Cons of Using Postcards for Direct Mail
There is no question that postcards have an important place in the world of direct mail. We love postcards for
The Power of Willing
The power of willing can really make the difference between a yes and no response. We use lots of phrases
Seasonal direct marketing initiatives
Businesses that take advantage of the seasonal direct marketing initiatives get a leg up on the competition. This is because
Marketing Holiday Stress Relief
Part of your advertising efforts need to address what I call marketing holiday stress relief. According to a poll by
Non-Profits Make their Case with Storytelling
Story-telling helps non-profits make their case. Stories persuade donors and humanize an agency’s mission. You need to provide a compelling
