Honesty enhances marketing strategy
The old adage – honesty in the best policy – really holds true. In fact, many studies continue to corroborate […]
Managing the Sales Process
You need to plan a strategic approach to managing the sales process. Sure, we all want to close the sale.
Estimating Direct Mail Costs
If this is your first campaign, you need a way of estimating your direct mail costs. Let’s face it, we
Amazon’s Omni-Channel Catalog
Amazon’s omni-channel catalog incorporates more marketing channels into it’s outreach than any other catalog I’ve ever seen. Amazon just mailed
Marketing to Asian Americans
Many brands are marketing to Asian Americans. In fact, even though this segment represents only about 5% of the population,
Ramp Up Holiday Marketing
This is the time to ramp up your holiday marketing and get all components of your marketing campaign in place.
Using Halloween in Your Marketing
I wrote a great post last year about using Halloween in your marketing to drive lead generation. I got a
Non-Profit Year-End Appeal Tips
These non-profit year-end appeal tips will held charities get all their ducks in a row for that final push for
Asking Questions in Marketing
Does asking questions in marketing work? Is asking questions in marketing a bad way to start your marketing message? That
Stewardship is Key for Renewal Gifts
One of the most important pillars of fundraising is stewardship. Every non-profit agency needs to insure that they have a
