Direct Mail Moves Customers between Channels
Marketers use direct mail to move customers between channels. Because of this , we are seeing a renaissance of Direct […]
Is your Website HTTPs Secure?
In your Website HTTPs secure? Beginning in October, Chrome will label HTTP pages as insecure if users can input any
Life Insurance Awareness Month
Since September is Life Insurance Awareness Month, there is a great deal of national exposure, articles and news reports touting
Milestone Birthday Marketing for Financial Planners
Small monthly mailings that generate big response Milestone birthday marketing is a cost-effective way for financial planners, stock brokers
The Solar Industry is Targeting Baby Boomers
The solar industry is targeting baby boomers for their lead generation. The question remains is whether the the Solar Industry
Insurance Agencies Promote their Competitive Advantage
Independent insurance agencies need to promote their competitive advantage to stay in the race with the big, impersonal players in
Give consumers the choice
I always tell my clients that they need to give consumers the choice. There is no one-size-fits-all approach to marketing,
Targeting Boomer Homeowners for Aging-in-Place Remodeling Projects
Aging-in-place projects are on the rise as Baby Boomers invest in comfort, safety, and independence. Learn how home improvement companies can identify, target, and market to boomer homeowners who are actively planning these upgrades.
Spring Clean Your Database
When the flowers start to bloom you know it’s time to spring clean your database. Your database is a big
Does Your Direct Mail Measure Up?
40% of consumers regularly make purchases because of direct mail they’ve received – Does your direct mail measure up? Creating
