Dataman Group Directs’ newly updated list of 5.3 million swimming pool owners in the U.S. lets companies reach out to pool owners in their markets, efficiently and cost-effectively.
Dataman Group’s Swimming Pool Owner list is unique, enabling marketers who want to focus on a variety of segments within the Swimming Pool Owner market.
For example, a Child Safety Fence company can mail to Pool Owners with children under 5 that need their product, rather than relying on expensive coupon mailers. Same with companies who provide swimming lessons.
Marketers can also target high value pools and affluent pool owners, using home value, income or discretionary spend ability to locate the best Swimming Pool owners for a high-value offer, like a pool cleaner, BBQ store, patio remodel, or new patio furniture.
New Homeowners with Pools is another option that gives marketers an edge. This is the only list that allows marketers to reach this high-response group. After all, a new homeowner with a pool really wants to enjoy their purchase.
Plus, Pool Builders and Pool construction companies can target owner-occupied High Value Homes without Pools. Pool Service companies can build their routes using Dataman Group’s Swimming Pool Owners list.
This list is available with telephone #s and e-mail addresses, where available.
Fun Pre-Halloween Direct Marketing suggestion
Consider mailing/e-mailing swimming pool owners with options to decorate their pools, including tips on using dry ice, inflatables, light sticks and fog.
Click HERE for a link to the National Swimming Pool Foundation Association. I appreciated their information regarding the health benefits for swimming pool owners. They explain that physical inactivity, obesity, and an aging society are driving up healthcare and insurance costs. These epidemics continue to grow at an alarming rate. Aquatic activity is ideal for sedentary, obese, and older populations. It is also a natural remedy for a countless number of ailments. Swimming helps increase mobility for individuals suffering from balance disorders as well as easing the impact of Parkinson’s Disease. Studies also show that water-based therapy is a proven effective tool in reducing symptoms of autism. Hot water immersion can heal injuries, exercise the heart, and improve mental health.
Comments are closed.