Since Dataman Group has been providing New Homeowner Lists for over 30 years, many marketers look to me as the Expert in the New Homeowner field – since I know what new homeowners spend money on.
New Homeowners are an amazing market segment who need a wide range of goods & services and will spend their dollars to get what they need.
So, what do New Homeowners spend Money on?
- Services – 99% of new homeowners spend money on Services such as new doctors, new beauty salons, new dentist, new mechanic, new dry cleaner, etc in the first 30 days after buying their home.
- Furniture – 60% of new homeowners spend money on Furniture.
- Window Coverings – 57% of new homeowners order Window Coverings in the first 30 days after buying their home.
- Electronics – 52% of new homeowners buy Electronics in the first 30 days after buying their home.
- Kitchen appliances – 40% of new homeowners purchase Appliances in the first 30 days after buying their home.
- Bedding/Mattress – 33% of new homeowners buy Bedding/Mattresses in the first 30 days after buying their home.
Smart marketers who reach out to New Homeowners with a great offer get a strong response and the opportunity to make a new customer for life!