You Can Only Make Good Coffee From Good Water

There’s nothing quite like that first cup of coffee in the morning.

The aroma. The warmth. The caffeine certainly doesn’t hurt.

But even the best coffee beans can’t do all the work themselves.

A great cup of coffee starts with great water.

And with National Coffee Day coming up on September 29, we can’t think of a better time to talk about what really goes into a great cup of coffee.

Your Coffee Is Mostly Water

Think about it. When you brew a cup of coffee, water is doing the heavy lifting.

That means the taste and characteristics of the water you use can affect what ultimately ends up in your cup.

Water with noticeable chlorine taste or odor, excessive hardness, or other characteristics that affect taste can change the flavor of your coffee — sometimes enough to overwhelm the coffee you carefully selected.

Start with better-tasting water, and you give those coffee beans a much better chance to shine.

Good Water Matters Beyond the Coffee Cup

Of course, coffee is only one example.

We use water all day long — for drinking, cooking, making ice, brewing tea and coffee, washing produce and countless other everyday activities.

That makes something as simple as a morning cup of coffee a great conversation starter for water quality professionals.

Your customers may not know anything about water chemistry.

But they do know when their coffee doesn’t taste right.

And they definitely know when it tastes great.

National Coffee Day Is September 29

National Coffee Day gives water quality dealers a fun opportunity to remind customers and prospects about something they experience every single morning:

Better water can make a difference in the things they enjoy every day.

So pour yourself a cup and raise your mug to good coffee — and the good water that goes into making it.

A perfect cup of coffee. Now that’s the way to start a day.

Dataman Group & the Water Quality Industry

Dataman Group Direct has been working with water quality dealers since 1980.

We understand that timing matters — especially when you’re trying to reach homeowners who are making decisions about their new homes.

Our New Homeowner Lists help water treatment professionals reach consumers shortly after they purchase a home, when they’re evaluating their water, choosing service providers and spending money on their new property.

Whether you market through direct mail, phone, email or a multichannel campaign, we can help you identify the homeowners you want to reach.

Better Data. Smarter Marketing. Stronger Results.