What’s the size of the National Consumer Database?
- 240+ million individuals
- 133+ million living units
- 1,500+ data attributes per record
- Hundreds of public and proprietary sources
Are children included in the count of 240 Million individuals?
- Children’s records are included in the quantity. We capture new parent data and “ages” the record until the child reaches adulthood and is marketable. Children’s records also inform the ‘Child Age’ data fields.
Are children’s names available for output?
- No. This is because of Privacy concerns
Are names and postal addresses available on all 133 Million living units?
- Yes. All of the 133 MM include at minimum a first initial, surname and postal address. There are an additional 25MM “address only”. These are considered to be deliverable addresses – we just don’t have names assigned to those households.
How can the National Consumer Database have 133 Million living units when the US Census estimates just 130 Million households?
- The US Census defines a household as a person living alone in a housing unit, or a group of unrelated people sharing a housing unit such as partners or roomers. Additionally, the US Census count of households excludes group quarters. Whereas, the living unit methodology in the National Consumer Database recognizes: different surnames in the same family, cohabitation, roommates, group quarters (i.e. fraternity houses, etc.).