Copy Tips to Strengthen Your Message
Pat Friesen is one of my favorite copywriting marketing gurus. She often writes about different tips of the trade. I […]
How to Market Water Filtration to Millennials
Water quality dealers need to take notice and develop a game plan to market water filtration to millennials. Millennials are
Pure Water Profits
August is National Water Quality Month
National Water Quality Month reminds us to take a long, hard look at what your household and community are doing
Getting the drop on water safety
The front page of our local Newspaper, the Sun Sentinel, had an article titled “Getting the drop on water safety”
Keeping Kids Hydrated in Summer
Keeping kids hydrated in summer is vital for happy, healthy, and hot fun in the sun. All that running and
Give consumers the choice
I always tell my clients that they need to give consumers the choice. There is no one-size-fits-all approach to marketing,
Why Business Owners Use Snail Mail
So, when’s the last time you got a letter in the mail? If you’re like most people, the answer is
What’s the difference between a Saturation List and Targeted List?
Many of our clients ask us about the difference between a saturation list and targeted list. Saturation List A Saturation
Targeting Boomer Homeowners for Aging-in-Place Remodeling Projects
Aging-in-place projects are on the rise as Baby Boomers invest in comfort, safety, and independence. Learn how home improvement companies can identify, target, and market to boomer homeowners who are actively planning these upgrades.
Spring Clean Your Database
When the flowers start to bloom you know it’s time to spring clean your database. Your database is a big
