Direct Mail Has Staying Power
Direct mail has staying power. According to Royal Mail, mail is kept in the home for Almost 40 days According to […]
What do New Homeowners Buy?
Good news to members of the home industry, catalogers, retailers and professionals: home sales are up and so is the
Sell Solutions Not Products
It’s Not About You Your job is to sell Solutions not products. Always remember that you are not marketing to
First Time Home Buyers Skipping Starter Homes
According to research from Bank of America, 75% First Time Home Buyers are skipping starter homes. Instead, they are buying
Marketing to Empty Nesters – DataFacts
Marketing to empty nesters is about personalization, stressing value, & providing relevancy. Advertisers need to keep in these statistics mind, when
People Respond Well to Reverse Mortgage Offers.
People respond to reverse mortgage offers when they get them at the right time. Reverse mortgage marketers who target the
Is Telemarketing to Cell Phones Practical?
I get asked questions about telemarketing to cell phones all the time. I’d like to set the record straight on
Successful Advertising Depends on Frequency
It’s no secret that successful advertising depends on frequency. Otherwise, how are you ever going to be able to cut
Mortgage Marketers Select the Right Refinance Leads
Mortgage marketers needs to find the right refinance leads for their business. It is often market and interest rate driven.
Using Market Timing to Increase ROI
Traditionally, in direct marketing response rate has been characterized as 40% list – 40% offer – and 20% creative.
