Using Market Timing to Increase ROI
Traditionally, in direct marketing response rate has been characterized as 40% list – 40% offer – and 20% creative. […]
A look at Millennial Home Buyers
Generational Trends of New Homeowners – A look at Millennial Home Buyers Millennial Home Buyers are not a myth. They
Is 2016 the Year for Reverse Mortgages?
Creating an on-going source of solid reverse mortgage leads is not the challenge. It’s a factor of the most recent
Is your Website Customer Focused?
Everything you do needs to be customer focused. That certainly goes for your website. If you’re reading this blog post,
55 Action Words that Convert
Kickstart Your Marketing Program with 55 Words that Convert It doesn’t matter whether we’re talking about a subject line of
Ask DataDale - The Dataman Group Blog, Mortgage Marketing Blog
First Time Home Buyers & Trulia.com Study
There is no more important market segment in the real estate market than First Time Home Buyers. First Time Home Buyers
A $1.5MM Direct Mail Success Story
We all love a direct mail success story. I want to tell you about a call I received from MaryBeth
How Mortgage Marketers Target Millennials
Mortgage marketers know that it’s vital to target generation x and millennials if they want to increases their first time
Cultivation and Stewardship – The Real Profit Builders
There are two parts of the lead generation cycle: cultivation and stewardship. We need to cultivate or leads and steward
Choosing the Right Audience for Your Marketing Campaign
I always tell my customers that one of their most important jobs is choosing the right audience for your marketing
