Does Your Direct Mail Measure Up?
40% of consumers regularly make purchases because of direct mail they’ve received – Does your direct mail measure up? Creating […]
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Marketing Trends in 2017
The year 2017 will be an exciting year for marketers, particularly in terms of enhanced digital skills. As new trends,
Reverse Mortgage Marketing Making a Comeback
Reverse Mortgage Marketing is making a Comeback. The recent press regarding Reverse Mortgages is giving the product quite the boost.
Targeted Mailing Lists – Download a copy of this presentation
Last week I spoke before the Broward County PCC, Postal Customer Council, about targeted mailing lists. While EDDM is a
Effective Direct Mail Brings in the Dollars
I want to share some statistics about effective direct mail for those direct mail doubters out there. Maybe these numbers will
Physical Mail is Predicted to Increase
I am so excited to see that all the experts agree that physical mail is predicted to increase. All of
Branding 102 Checklist – Review Your Brand
Branding 102 Checklist At least once a year, every business owner needs to take a step back and go through
Energize Your Offer for Improved Response
If you want to improve results from your marketing, you need to energize your offer. Consumers aren’t stupid – they can
How Frequency in marketing brings results
I get a lot of questions about frequency in marketing. To re-mail or not to re-mail. How often in enough?
Do You Know Your Response Rates?
What should you monitor on an incoming Call to determine Conversions One of the most difficult things to determine is
