Marketing Trends in 2017
The year 2017 will be an exciting year for marketers, particularly in terms of enhanced digital skills. As new trends, […]
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Reverse Mortgage Marketing Making a Comeback
Reverse Mortgage Marketing is making a Comeback. The recent press regarding Reverse Mortgages is giving the product quite the boost.
Targeted Mailing Lists – Download a copy of this presentation
Last week I spoke before the Broward County PCC, Postal Customer Council, about targeted mailing lists. While EDDM is a
Effective Direct Mail Brings in the Dollars
I want to share some statistics about effective direct mail for those direct mail doubters out there. Maybe these numbers will
Physical Mail is Predicted to Increase
I am so excited to see that all the experts agree that physical mail is predicted to increase. All of
Branding 102 Checklist – Review Your Brand
Branding 102 Checklist At least once a year, every business owner needs to take a step back and go through
Energize Your Offer for Improved Response
If you want to improve results from your marketing, you need to energize your offer. Consumers aren’t stupid – they can
How Frequency in marketing brings results
I get a lot of questions about frequency in marketing. To re-mail or not to re-mail. How often in enough?
Do You Know Your Response Rates?
What should you monitor on an incoming Call to determine Conversions One of the most difficult things to determine is
Top 10 TCPA Musts for Telemarketing Success
You can still have telemarketing success. In fact, telemarketing still is a profitable lead generator for many businesses. You need
